FAQ

Evaluators are reference Itubers within the organization, invited by the Award's management area. Their role is to evaluate the initiatives registered, being impartial in relation to the areas, people and products.

Technical Bench: validation of initiatives.

• Shareholder screening : voting (via plataform) of the 5 (five) best initiatives, by category, by local shareholders of Itaú Unibanco – up to the level of superintendent.
• Short list: voting (via Teams) of the 3 (three) best initiatives, by category, by directors – except holding shareholders.
• Final: voting (via Teams) of winners, by category, by the Executive Committee, Pedro Moreira Salles, Roberto Setúbal and shareholders of the Itaú Unibanco holding.

The general and specific evaluation criteria are detailed in the Regulation tab of this website.

Yes, the evaluator groups are composed according to the following criteria:

• Executive Committee (CE) Evaluation: Executive Committee.
• Technical panel: representatives from the Finance, Audit, and Investor Relations areas.
• Partners’ screening: local partners – up to the superintendent level.
• Semifinal: directors – except holding partners.
• Final: Executive Committee, Pedro Moreira Salles, Roberto Setúbal, and holding partners.

Before the start of each phase, every evaluator will receive instructions to access the website. If you are an evaluator in any of the stages, follow the guidelines below:

• 1. When the evaluation phase begins, plan to access the website through the link www.premiowalther.com.br.;
• 2. Log in according to the instructions received;
• 3. Click on each initiative and carefully read its description;
• 4. Answer the questions or assign scores according to the criteria.

For all categories:

• Did the initiative present a relevant differentiator compared to competitors, whether by raising the standard of solution, experience, and/or result?
• Did the initiative make use of artificial intelligence with significant impact (e.g., efficiency, speed, quality, and/or personalization)?
• Did the initiative involve prioritization/renunciation decisions that helped maximize or accelerate the gains obtained?
• Did the initiative deliver results, solutions, or improvements for clients and/or Ituber that were only possible through effective collaboration between different areas and businesses?

We work for the client

• Clear demonstration of the needs addressed by the initiative (ideally, with quantitative and/or qualitative qualification)
• Impact on metrics that prove customer delight and/or validation (e.g., NPS, CSAT, average service time, churn reduction, abandonment rate reduction, consumer ratings, etc.)
• Proof that we are offering a better solution, differentiated from competitors

We are driven by results

• Results of the project enrolled should already be observable and relevant
• Efficient use of resources and reuse of solutions
• Focus on sustainable growth and business evolution, not just short-term results

We generate positive impacts for society

• Metrics that prove relevant social or environmental impact
• Structural solution, with potential for scale or replicability
• Demonstration of recognition of the impact generated by external stakeholders

Strategic use of AI

• Use of Artificial Intelligence as a determining factor for the results obtained
• Results already observable, with metrics that demonstrate significant gains (e.g., efficiency, speed, quality, and/or personalization)
• Sustainable and scalable solution, with evidence of consistent use and potential for reuse or further development.