Categories
Our 5 categories, inspired by the Itubers Culture:
WE WORK FOR THE CLIENT
Was the initiative based on real needs and stands out for driving innovations, simplifying the experience and delighting our customers?
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WE ARE DRIVEN BY RESULTS
Was the solution ambitious in its objectives and efficient in its delivery? Has it generated extraordinary results for Itaú and provides growth above the market, in a responsible and sustainable way?
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STRATEGIC USE OF ARTIFICIAL INTELLIGENCE
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Was the use of Artificial Intelligence tools a determining factor in achieving the results? Did these tools deliver sustainable gains in efficiency, speed, and quality?
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WE GENERATE A POSITIVE IMPACT FOR SOCIETY
Does your initiative, through our business, address social and environmental issues and/or promote diversity and inclusion? Is it an example of the positive impact that these actions have on business and society?
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ITAÚ LATAM
Specific category for the initiatives of the Latin American units (the projects submitted must fit into the PWMS categories: client, result, artificial intelligence, and positive impact).
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